'When it comes to regrets, my tattoo falls somewhere between a misguided hookup and the time I drove after one too many beers. For it and all my other mistakes, I’ve forgiven myself — and instead of contemplating laser removal, I choose to look at the tattoo as a reminder of who I was and who I am now. Sure, I’ll keep making mistakes, but I’m smart enough now to recognize and avoid those I may later come to regret. Why spend thousands of dollars erasing this bad decision when I could use the money to make good ones: traveling, helping a friend, buying more Marc Jacobs trousers? And as far as worrying about what people will think of me if they accidentally see my tattoo: If they don’t also see that I’m a fun and empathetic friend, a smart woman and a kind and responsible person, then f--- ’em ; the badass in me doesn’t care.'
"Brand Equity
"Brand Equity (Aaker) is a set of assets (liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm and/or that firm’s customers. Brand Equities get strengthened or eroded over time. Which of these happens depends on how the brand maintains and builds on its 'positioning space' over time. With the festival season fast approaching in India, premium brands are faced with a dilemma, which, if not managed in the right manner may erode their brand's equity. That dilemma is whether or not to run consumer oriented sales promos. How can a brand decide on whether to join the promotion bandwagon or not? Simple. All it has do is to reevaluate the way its positioned itself. If it has occupied the premium space in the market based on the belief that its customers have built relationships with it over time due to their high involvement with the product category, then the brand must shun promotions. The error to avoid is an assumption that consumers are 'highly involved' with the product category. For e.g., take apparel; In India, if the brand intends to go after the niche consumer category, then the purchase involvement levels on the part of the target segment is high. On the other hand, if its the mass consumer the brand is after, it needs to recognise that 'involvement' levels are low and that"
Buyer Behaviour
'When a car company charges for roadside assistance, aren't they really just helping themselves?'
'Think about it.'
'Shouldn't a car have more airbags than cupholders?'
'Think about it.'
My bet, your response is, YES, you did think about it! More than that nod of agreement, these questions have provoked you to think and consider the truth in those statements. Its led you to give more than a thought to the lies most marketers tell us consumers to get us to buy their products. and about how none of 'em really care about us.
Well, in the midst of it all, here's someone who cares,... in telling the truth! That gets us to stop, notice and think. Ends up in us looking at Hyundai a little differently. That's 'cos Hyundai Automotive is behind this brilliant campaign, ThinkAboutIt.
Watch the commercials here.
