What is Referral Marketing?
Here’s a pop quiz: “What is Referral Marketing? I mean really, what is referral marketing? Most professionals don’t know. When you're out today just ask the first person you see. Ask your top business coach who earns the most money in your area. I bet they don’t know. Almost no one really knows. They think they do, but they really don’t.
They are making less money than they really want because although they’ve heard of referral marketing, they really don’t know what it is. They heard of word-of-mouth marketing and they say they really rely on it for their business growth, but they really don’t have a system.
People tell me it’s luck, being in the right place at the right time. Oh, is it really. They also tell me it’s also about who you know. So again, what is referral marketing?
Referral marketing is not selling. Referral marketing is all about sharing referrals, ideas, information and support. Referral marketing is about gaining trust and rapport. It’s about getting your referral partners excited about the win-win partnership.
Referral marketing is all about teaching and training your referral partners about your target market. What is a target market? It’s a group of people large enough to be worth your time, yet small enough and interrelated enough for your reputation to precede you when you arrive.
When you know what referral marketing is, you will have partnerships with people who can get you to your perfect client. Your referral partners will get you what you want more quickly and with less effort and you will come pre-approved
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What would happen if you were to master this strategy?
